video on youtube is too small uploaded video on youtube is too small

YouTube admittedly takes a little more work than almost other social media marketing platforms. Here, long-form video content, similar to IGTV, dominates, and video takes a significant amount of time to plan, create, and edit, even before you factor in things like keyword inquiry or adding in airtight captions. With and then many big details to tackle before you tin can even upload a single video, it's easy to overlook ane tiny detail that may seem inconsequential but that really has a large impact on your content: the best YouTube video format.

With YouTube supporting then many different file formats, it's like shooting fish in a barrel to overlook this detail and just cull the first option that looks good, merely this can affect the quality of the video once uploaded. Nosotros don't want your content or your campaigns to be negatively impacted, so in this post, we're going to take a look at the best YouTube video format and everything technical that yous need to be keeping in mind.

Why Does The YouTube Video File Format Matter?

Dissimilar types of video file formats exist for a reason: each ane has slightly dissimilar methods of organizing the content inside them, so it can affect playback, even if only slightly. Unlike types of file formats and file containers may or may not exist compatible with sure types of players.

Some file formats can take a unmarried video and create a larger file size than others, which can touch on the ability to upload it to certain platforms, as well.

Since YouTube is all about video, it'due south of class important to choose the video file format that will do good yous about.

The Difference Betwixt File Containers & File Codecs

One thing that nosotros want to look at really quickly is the deviation between video file containers and video file codecs, because this will be relevant in a few minutes.

Video file containers will include how the video content is organized, and will include options that most people are familiar with, similar .MP4 or .MOV which are used for Facebook video and Instagram file formats. Most file formats are ultimately named subsequently their container.

File codecs, on the other hand, is what's used to compress and then decompress the file. Sure, depression-quality codecs can result in poor compression and decompression; though they can create smaller video files in many cases, the video quality is besides much poorer.

Every bit long as your video file is under YouTube'southward maximum limit, always opt for the lossless codecs that yield the highest quality of video, even if it takes a footling longer for it to upload.

What Video Formats Does YouTube Accept?

YouTube accepts the following video formats:

• .MOV
• .MPEG4
• .MP4
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM
• DNxHR
• ProRes
• CineForm
• HEVC (h265)

Almost all video editors and creators volition give you the option to choose what file format you'd like to save your content in, and the majority at least over .MOV, .MPEG4, and/or .MP4 file formats.

What'southward the Best YouTube Video Format?

The best YouTube video format based on the platform'southward recommendations is the .MP4 file type. Additionally, YouTube besides recommends opting for the post-obit in gild to be able to create loftier quality 1080p Hd content:

• H.264 codec (which is one of the almost efficient options out there, assuasive for a small file size without sacrificing video quality)
• xv-20 mbps
• A standard aspect ratio of 16:9 (this is particularly of import for mobile)
• An audio codec of AAC-LC

That being said, if you absolutely can't upload .MP4 files for whatever reason, .MOV files can work well, too. However, try to continue the H.264 codecs and aspect ratios consistent for ideal video quality on the platform.

YouTube accepts a number of different video formats, just they accept recommendations for what can generate the all-time results and almost high quality video on their platform.

What Other Technical Requirements Do I Need to Know

When you're creating your YouTube video and getting it set up for upload, in that location are a few more than technical requirements and general best practices that you'll want to be aware of in lodge to 1) be able to even upload your video on YouTube and 2) ensure that it looks slap-up and is most likely to be well received by your audience.

Here are the other technical requirements that yous should be keeping in mind to help your channel skyrocket to success:

• The maximum file size that you can upload is either 128GB or 12 hours, whichever is less. Some older videos may be longer than 12 hours, but that cut-off has been reduced. (Although really, that's for the all-time; you're going to lose people like crazy if you're going more than than 12 hours and it sounds like a nightmare to edit).
• Stick to that 16:9 aspect ratio. You really want your videos to testify upwardly well when users are watching, whether they're watching on desktop or mobile. It'southward peculiarly important on mobile– especially with 70% of views coming from mobile— so that the video can scale properly to full screen, making information technology easier for users to see and appoint with.
• Create customized YouTube thumbnails instead of using screen grabs. Equally your video is uploading, YouTube will automatically generate potential thumbnails, but they exercise this at random and they can easily look similar this:
  Instead, utilize drag-and-drop design software like Snappa to create uniform, recognizable thumbnails. It will aid your aqueduct look great, build brand awareness, and foreclose that fun we-wait-drunk miracle you'd like to avoid when representing your make.

Conclusion

YouTube is an outstanding marketing platform, but information technology's also i that requires a large time investment. Creating video isn't like shooting fish in a barrel and it typically isn't super quick, so you don't want to throw all that hard piece of work away at the last infinitesimal past choosing the wrong file format.

Stick to .MP4 video formats for YouTube, and don't forget to double check all of the other recommendations for all-time results. It'll take a little extra work, merely information technology'south well worth the effort, peculiarly as you starting time seeing your channel grow and drive off-platform results, likewise.

Need a little help updating your YouTube channel's visuals then that it will look swell before users even outset watching your videos? Learn more nigh how to do this with Snappa here.

What do you think? Which YouTube file format has worked best for you? What video length has performed well on your channel? Go out a comment below and let united states of america know!

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Source: https://snappa.com/blog/best-youtube-video-format/

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